It’s a question that has troubled armies, governments, moguls, arts practitioners and producers for millennia. Do I need a strategy? What kind of strategy? And while we’re on the topic, what is a strategy? While the details vary hugely depending on whether you’re planning a land war or a short film there are some constant principles you can apply.
Easiest question ever, you might think. My marketing budget is literally zero, or as close to it as I can manage. Question answered, the problem solved. However, the truth is that you will definitely spend something on your marketing.
When you’re in the creative throes of making art, the audience is rarely topmost in your mind. Whether it’s the work itself as creation or response, the role it plays in your community or your portfolio thinking about finding an eventual audience can be equal parts intimidating and inspiring.
It costs time, effort and usually money so it’s essential to understand where that is going in order to assess if you should keep going with your marketing activities, iterate slightly or change tack altogether.
Talking about your personal brand, your branded presence, whether you’re on-brand or off, if you know your brand identity- it all starts to sound pretentious and pointless. Even worse, it sounds overtly commercial. That’s because sometime between the 80s and the 90s brands became synonymous with logos and those logos were usually big and brash.
The ACF is back on the road this Summer, with a series of free events in Adelaide and Sydney designed for artists and arts organisations to make the most of our fundraising platform.
Many Trusts and Foundations can only issue grants to organisations with Deductible Gift Recipient (DGR) and Tax Concession Charity (TCC) status. Individuals cannot have these statuses, and if you are an organisation you might be in the process of setting this up, or not yet eligible. This is where the ACF can help!
It’s that time of the year again. Time to relax, rejuvenate and read! Here are the top five most-read resources by you, our ACF community.
Since July 2018, the ACF has received over $1 million in pledged donations. This has been our fastest ever one million dollars — raised in just four months. To celebrate this milestone we contacted the donor who helped us achieve this milestone and the artist they chose to donate to.
Jonathan Zwartz is a renowned Australian jazz musician who has used the ACF to fundraise for his music career. He was nominated for the 2013 ARIA Award for Best Jazz Album for the album The Remembering & Forgetting of the Air and recently won a 2018 ARIA Award for Best Jazz Album, Animarum. He joins us in a new ACF series where we ask ACF alumni, where are they now?