As an artist or an arts producer, you know what it’s like to do everything on a shoestring – including tying your shoes with actual string because you know what? It gets the job done and it’s extremely affordable. But when it comes to marketing there’s a fine line between doing it on the cheap and doing your project a disservice.
How to develop a strategy and plan
It’s a question that has troubled armies, governments, moguls, arts practitioners and producers for millennia. Do I need a strategy? What kind of strategy? And while we’re on the topic, what is a strategy? While the details vary hugely depending on whether you’re planning a land war or a short film there are some constant principles you can apply.
Define your marketing budget
Easiest question ever, you might think. My marketing budget is literally zero, or as close to it as I can manage. Question answered, the problem solved. However, the truth is that you will definitely spend something on your marketing.
How to build your budget
Sound budgeting is a tricky skill for most. That’s why we’ve built this handy explainer guide to help you prepare the budget for your ACF campaign.