As an artist or an arts producer, you know what it’s like to do everything on a shoestring – including tying your shoes with actual string because you know what? It gets the job done and it’s extremely affordable. But when it comes to marketing there’s a fine line between doing it on the cheap and doing your project a disservice.
It’s a question that has troubled armies, governments, moguls, arts practitioners and producers for millennia. Do I need a strategy? What kind of strategy? And while we’re on the topic, what is a strategy? While the details vary hugely depending on whether you’re planning a land war or a short film there are some constant principles you can apply.
Easiest question ever, you might think. My marketing budget is literally zero, or as close to it as I can manage. Question answered, the problem solved. However, the truth is that you will definitely spend something on your marketing.
Sound budgeting is a tricky skill for most. That’s why we’ve built this handy explainer guide to help you prepare the budget for your ACF campaign.