During 2019, Seesaw Magazine, Western Australia’s digital platform for the arts, established itself as the one stop shop, providing an independent, authoritative voice for the arts in the state. Support for Seesaw has been overwhelming as we work to establish a sustainable business model.
Seesaw is incorporated as a Not For Profit Association and will appoint its inaugural board and officially launch Seesaw in April 2020. An advisory group of senior arts leaders is currently providing strategic advice and support. The State Government recently confirmed funding to enable us to pay our editors and contributors who, until now, have volunteered their services.
Seesaw’s vision is to track, gather and disseminate arts events into the wider community, the tourism market and nationally. The breadth and professionalism of the coverage together with the support of the arts community will make the platform an influential voice that will generate and accelerate conversation about the arts.
Seesaw offers a vital piece of infrastructure that is currently missing in Western Australia’s arts scene, linking artists with their audiences. Seesaw is providing exposure and critical analysis of WA artists and companies, increasing audience development for the sector and providing career pathways for diverse arts writers and journalists.
Readership has grown almost 80% in the past year. This growth reflects the demand for a quality arts voice and we project growth will increase further in 2020. Our strongest demographic is the 25-34 age group (27% of readers). More than 50% of our readers are aged 25-44, confirming that we are engaging and developing the next generation of arts lovers in Western Australia.
Seesaw is partnering with government, business, philanthropists and a membership of readers to build financial sustainability. We invite you to donate to Seesaw to support its key role as an essential part of Western Australia’s arts infrastructure.
Drawing on decades of experience, respected arts journalists Nina Levy and Rosalind Appleby lead a team of WA’s most diverse and authoritative professional arts writers to provide the most dedicated and comprehensive arts coverage in the state. We are committed to creating an enduring platform for professional arts journalism that ignites conversation amongst artists, audiences and the wider community.
Adam Suckling, chief executive of The Copyright Agency said recently, “Arts review and criticism … helps audiences engage with new work, facilitates the conversation about who we are and what we value, and provides a form of feedback, both positive and challenging for creators. It makes us better people.” Seesaw will be a major independent contributor to that conversation.
Your donation will directly support the wages and fees of our arts journalists and team of over 20 contributors during 2020. Seesaw seeks to raise $25,000 in total by 31 March 2020 and invites you to make a donation now.
