Recognising a global shift in the way audiences engage with live music, Play On was founded in 2016 to create an entirely new musical experience. Pairing a set of classical chamber music with a set by an electronic musician, Play On has upended and revitalised the concert experience.
Held in unconventional spaces and with innovative programming, Play On is about creating an accessible, inclusive and affordable musical experience that attracts new and diverse audiences to both classical and electronic music.
In its first year Play On has successfully produced two sold out series – seven performances in total – at the Collingwood Underground Carpark, and additionally presented sold out shows at White Night Melbourne and Vivid Sydney.
Financially and culturally accessible, Play On performances offer a point of entry to classical music for a new generation of listeners. The success of the series confirms that there are new audiences eager to engage with classical music.
Play On needs to stay affordable – keeping ticket prices down – whilst continuing to present Australia’s best artists, and pay them properly for their work. In order to achieve this mission Play On needs your support.
Funds raised will go towards:
– Play On Series Three: To be held in the second half of 2017. Funds raised will contribute to paying artist fees and to the hire of musical scores, venue hire and organisational costs.
– Play On European debut – Play On has been invited to present a show in Europe. Donations will go towards supporting this project, and enabling Play On to achieve its mission to promote Australian musicians not only within Australia, but also internationally.
– Future programming and performance opportunities – Funds raised will also go towards supporting 2018 programming and beyond.