There is a problem with the current gallery model: young creatives have little bargaining power and few ways to connect with audiences and patrons without adhering to the curatorial tastes of gatekeepers in the sector. Artworks are often sold with a commission of upwards of 30% to the gallery.
inMotion Gallery aims to create an accessible marketplace for art and design via an online store and a small brick and mortar showroom.
We want to provide a supportive platform for young creatives to showcase their work, reach new audiences and ultimately, make a living off of their art.
The concept of inMotion Gallery is simple. Young artists can upload their entire catalogue of work to our online gallery and exhibit key works in our showroom in Adelaide. These key artworks act as a jumping off point for interested buyers to explore the artist’s entire inventory, which can then be bought online and delivered directly from the artist,
By making use of the gallery’s online presence and direct marketing activities, artists outsource their promotion and sales to inMotion Gallery, leaving them more time to focus on their creative practice, centralising costs while showcasing their work to new audiences and buyers.
By lowering the expenses associated with maintaining a fully functioning gallery space and by acting as a neutral intermediary between creators and art buyers, inMotion Gallery takes a fraction of the commission fee of a regular gallery, with artists left more money in their pocket.
This campaign is to raise funds for the initial fit out of the showroom and for the shipping, installation and insurance costs associated with bringing our first exhibition of young artists in June 2018.
We also need to make an investment in the coding of our website, to make the entire experience of using the online platform of inMotion gallery as seamless and pain-free as possible.