The festival in Launceston and Hobart (10-19 May, 2019) attracts educated film lovers from Tasmania and Australia.
2018 attendance of 7,000, has grown from 1,000 in 2010. The audience is 66% female and aged 26-39 (9.6%), 40-54 (22.9%), 56-70 (58.1%) and > 70 (9.5%).
The films entertain, challenge and inspire with stories, ideas and conversations on themes from Stories of Us, World Stories, Star Studded, Strong Women, the Call of the Wild, World of Change, Eat/Drink/Live, Nearest Neighbour:Indonesia and more. Four classic films screen in quirky settings with drinks.
It’s fun with red-carpet screenings and after party every night including the 40th anniversary of My Brilliant Career. Inspiring Action Sessions, such as a forum of strong women from film and locally, focus on the films and themes of the festival. We exhibit Art and Photo on film themes and a Day on the Kingsway festival offers locavore food, Tasmanian wines/beers, music, maypole dancing and kids fun activities. Fun for all!
Tasmania was the only state in Australia not to have an official state film festival until the Breath of Fresh Air Film Festival was started in 2010 by Launceston couple, Helen and Owen Tilbury. It has grown 7-fold since its beginning and is now described by a leading film maker Martin Simpson as: “Having attended many international film festivals, I suggest that BOFA is one of the best small film festivals in the world, curated by the most friendly and efficient hosts on the planet and with fine food and wine at every turn.”
But the festival needs support: We are screening more films, expanding to Hobart and running pop-up screenings to build our audience, and further developing the Day on the Kingsway mini festival, but government funds have shrunk by $75,000 whilst only 5% of box office sales are left after venue/film hire and GST. To address this we’ve found some generous corporate partners but we still need help from individual Patrons for the remaining shortfall of $20,000.
Donations will support the costs of:
1. promoting the festival state-wide and nationally through printing and distributing 20,000 40-page print programmes and paid social media and other advertising.
2. bringing directors and actors to the festival to talk about their films at screenings, to celebrate significant milestones like the 40th anniversary of My Brilliant Career, to be part of Action Sessions on the themes and to give masterclasses with local film-makers.
3. running an art and photo competition on the theme of favourite films and their influence.
A successful 2019 festival will grow the audience 50% to 9,000+ and to 10,000+ in 2020, at which point the state and local government funders will review their level of support. These audience numbers will provide a powerful reason for the film festival to have its government grants increased. The increased attendance of inter-state and intra-state attendance will also bring an economic benefit to Launceston and Hobart.