The ACF is here to help you raise funds to support your creative work and make your projects shine. By using the ACF logo throughout your campaign, on social media and to promote your ACF project, you’re joining a growing community of artists, art lovers, followers and donors.
About the ACF
The Australian Cultural Fund is a fundraising platform for Australian artists. We help artists and arts lovers connect and make culture happen, every day!
Culture comes in many forms and so does our logo. Our brand is an active brand, meaning that it can change to reflect the given artists, event or situation.
Our logo applied
We strongly encourage ACF artists to use our logo as part of your campaigning and through the life of your project. By using the ACF logo you’re joining a growing community of artists, art lovers, followers and donors.
Here’s an example of the ACF logo and framing device applied.
New project Fish Head is as beautiful as it is important. The genesis of Fish Head came about during last year’s difficult time of adversity for the LGBTIQ community. All donations over $2 are deductible on your tax return! https://australianculturalfund.org.au/projects/fish-head-short-film/ #makingculturehappen
Using our logo
The ACF logo has been designed to be fluid and there are currently four versions available. Pick which version works best for your project. Download one version or all of the ACF logo suites. It’s up to you.
The simple don’ts:
Don’t use only part of the logo or crop the logo (the only exception here if the framing device – in all other cases the logo must be used in its entirety)
Don’t rotate or stretch the logo
Don’t alter the position of the logo elements
Don’t apply other colours or use gray scale. Wherever possible we use black and white, and as such all our logo packs are provided in both versions.
That’s it! Pretty simple really.
Type A – Swoosh!
Type B – Creative Partnerships
Type C – Heavy
Type D – Thin
Any questions? Our ACF guru is happy to speak to you about your project and fundraising campaign and make sure everything is shipshape.
For tips on how to plan and execute a successful ACF campaign visit our resources page.
The ACF Team