You need to make a lot of decisions when running a fundraising campaign. One of the most important is how long it should be. Here are some pointers to think about before launching your campaign.
Picking the right type of campaign
Ask yourself this question: Do you want to run a high-impact fundraising campaign for a short period of time – where it’s all systems go – or do you want to stagger your approach and run a slow-burn campaign that will give you more opportunities to engage with your supporters, but will require sustained commitment from you? There are pluses and minuses to both and the approach you choose will affect your overall fundraising strategy, so think carefully about which one is best for your particular campaign.
Type 1: Short campaigns 30-60 days
When they work best: Shorter campaigns are the better option if you are running more of a crowdfunding-style campaign (i.e. seeking smaller amounts from a larger number of supporters).
Why they are great:
• You can make the campaign more dynamic and intense
• You can really push the urgency message out to your donors
• It gives you a shorter, more concerted period to focus on your campaign
• You can tweak, measure and optimise your campaign efforts and maximise your results (this is when the analytics features in the Artist Dashboard really come into play!)
See this approach in action: Check out our Artist profile with Jade of Death who ran a fantastic crowdfunding campaign for 43 days and raised more than $17,000 for their webseries.
Type 2: Longer campaigns 4-12 months
When they work best: If you have a series of concerts, or a season of performances, it might suit you better to run a longer campaign.
Why they are great:
• You can discuss your campaign at every concert/performance/event and offer tax deductibility to donors/attendees at every opportunity
• You may need longer to foster those deeper relationships with major donors
• Keep in mind that when running a longer campaign, you will inevitably have stagnant periods with less or no donations. Before your campaign launches, think about ideas and opportunities to share your campaign and discuss your project during these quieter periods.
See this approach in action: PLEXUS, a new and growing contemporary chamber music ensemble based in Melbourne, have successfully used the ACF to fundraise for a numbers of seasons. Read more about their fundraising strategy.
Other important considerations
When you’ll get the money
We provide the funds to you in the form of a grant the month following the end of your campaign, so we recommend ending your campaign towards the end of the month, as then you have less time to wait before receiving your funds. And for those running a campaign for more than 6 months, we can discuss providing funds to you monthly during your campaign, rather than just at the end of your campaign.
Want to know more? Read our post on what happens once your campaign has finished.
Project registration restrictions
When you register a project with the ACF, the maximum campaign length that you can enter is 90 days. If you want to run a campaign longer than this, please give us a call to discuss. We are happy to help, we just want to make sure that running a longer campaign is the best option for you.