ACF + Google Analytics = WIN.

Great news! As part of our recent improvements to the ACF platform, we’ve made it possible to integrate your project page with Google Analytics (GA), helping you to easily access the wealth of information this free service offers.

GA is a powerful tool that can help you better understand your supporters and how people are interacting with you and your project online. It’s free, it’s simple, and best of all, it could be a huge key to your fundraising success.

What to do

ACF artists with a GA account can add their ACF campaign page to their account using a Tracking ID.

If you don’t have a GA account, your first step is to get one. Find out how to open and set one up a GA account here.

Then follow the steps to add your ACF project page URL to your account, and obtain your Tracking ID. It should look something like this: UA-92349879-1

How Tracking ID works

Google Analytics needs some help from you to know what site to track and how to collect data. This help is in the form of a tracking code that you insert into the HTML of the webpage you want to track – in this case, your ACF project page.

Once you have your tracking ID from GA, head to the ACF site. You can enter your GA Tracking ID when you complete the ACF’s ‘Create a Project’ form, or at any time during your campaign through your dashboard (on the “Edit Images & Video” page), which you can access once your project page is up and running.  We recommend you add it right from the start so you track your campaign from the very beginning.

Once that’s complete, your data should be flowing!

Good to know

GA also has apps on Google Play and the Apple Store, so you can access your ACF campaign’s information on the go.

Want to know more?

If you’re not familiar with Google Analytics, this may be overwhelming, but there are heaps of tutorial videos available out there to help you get the most out of the rich data Google provides!

Google Analytics help centre is very comprehensive, and there are heaps of resources out there to help you navigate and get the most out of GA.

This article from US-based Good360 is a great overview of how to use GA to track a campaign’s success.

Thoughts? Comments? We hope so! Tell us what you think at hello@australianculturalfund.org.au